

Then, with a twitch of the wrist, you smash your foe against the.

You are the commander of your castle, and at your disposal is an invisible hand for picking up the enemy and. Indomie noodles built a moat and was able to defend itself from Dangote Noodles.Īs you utilize, combine and recombine factors of production to create products and services to fix market frictions, you must acquire, develop and deploy upstream capabilities, to remain competitive in markets. To defend your castle, you point your bread-clip reticle at a button-headed stick figure and press a button to grab. Defend Your Castle takes place on a grassy plain surrounded by invaders. I trust that you will never be called upon to defend the castle. Defend Your Castle has been re-created from the ground up and utilizes the unique capabilities of the Wii, as well as the iPad and iPhone touch-screen. There is a big lesson here: if you build a strong moat, you can protect your castle. All the men capable of bearing arms will come up for training one or two days in each month. Dangote Group later sold its noodle business to Dufil Prima Foods.

In the end, an established brand won and Dangote Noodles could not dislodge them. With their vertically integrated business, there was no left inefficiency which Dangote could exploit to improve quality and reduce price. The accumulation of capability which Dangote Group uses to crush competitors did not work because Dufil Prima Foods (makers of Indomie) did the same thing from electricity generation to production, for its noodles business. In this piece, I explain how the makers of Indomie noodles used the same strategy Dangote Group had deployed across industrial sectors to defeat Dangote Noodles.
